bellevoye - the french spirit
the french make a lot of things look cool, like fashion, smoking, and speaking english well but saying that they don't.
they're pas mal at some other things too, like making whisky.
so for bellevoye, a 100% french whisky (no "e" — save that for the scottish), we created a social campaign called "the french spirit," which blends unmistakable french flair with bellevoye's irreverent brand colours.
now a couple of fellas named jack and johnnie seem remarkably underdressed to sit on your liquor shelf.
cd: emmanuel bougneres
ad: sash bobrov