mountain dew amp - fuel the fight
video games are cool because with a little time and button mashing, you (yes, fred from accounting, you!) can become a hero known across the land.
or at least across a message board.
but for weary millennials who have draining workdays, tiring commutes, and bills to pay, being the hero of their real story is a lot harder.
so we created amplandia, a mobile game for mountain dew amp, that energises millennials to become the heroes of their own stories.
ad: ty crump
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/f004fb0a-fae6-4c24-98ef-cb3bffdfb6a6_rw_1920.jpg?h=3836c9f22da4f3343007dc7a37a84469)
players scan their faces to create custom avatars.
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/01b1ee44-168f-4338-8bd6-361d06b49b93_rw_600.gif?h=f64e823b108655443614b19b4066ba0c)
scan everyday items and real amp cans as in-game weapons and power-ups.
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/74c7f47b-2277-4ffa-9cfd-4f93f1595c35_rw_600.gif?h=8eff2ccb3738eb770f59d8a16525d041)
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/617c92d4-353c-4737-bfe9-9456c85c25cd_rw_600.gif?h=5188ae7c841c39e27cc588dd1381d94c)
reward gamers for consistent playing with real cans featuring their avatar.
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/e52e7098-8b58-4395-9f8a-60523f85afd4_rw_600.png?h=769a1d71ced3105581e384af6abdc353)
dramatic ooh ads in commuter areas to awaken one's inner fighter
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/ca7e4f5b-ee26-4ea4-b3e5-d141cb239831_rw_1920.jpeg?h=f6f8eac23a4aa6d1b79dda161c6a9fed)
be a hero in between (or during) meetings and determine the fate of an interactive live action battle on social.
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/e5065c09-954a-41b0-8612-b61cfc82e2fc_rw_1200.gif?h=0474195bc9067e9c2ef157bca9fa895f)
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/28323f7f-e2ae-490b-9192-9f639ae8bf4c_rw_1200.jpg?h=7ae1669efd24ebda0603582cf5bf1a66)
work got you stressed? destroy objects with amplandia weapons in rage room popups on your lunch break.
![](https://cdn.myportfolio.com/b9cd502b-1d3c-4e9c-b0e4-33bb359f7392/187c68a9-8fd8-44f9-9faa-259d167b4425_rw_1200.jpeg?h=a477f37f67aca2d0a0b2e0555891483b)