sync - use digital without digital using you
sync is a digital well-being institute that believes our digital addictions are not entirely our fault.
phew.
it's more that tech weirdos use dangerous mechanics – like infinite feeds, dopamine-charged likes, and algorithmic echo chambers – to keep us (especially gen z) hooked on their platforms.
so we created a campaign that shows the shocking reality and source of our addictions, and how we can overcome them.
you'll finally be able to, as your least favorite uncle says on thanksgiving, "put your phone down and touch grass."
brand film
20s social films focusing on specific addictions
addictive ui constantly serves us interesting content
social media influences our self esteem through unrealistic beauty standards and likes
platform algorithms keep us in our own echo chambers
radio spot
ooh billboard
